The Hotel. Brussels embodies contemporary elegance in the heart of the Belgian capital. Located in the prestigious Quartier Louise, renowned for its luxury boutiques and lively atmosphere, this independent hotel offers breathtaking city views. Following a recent major investment, The Hotel. Brussels continues to set new standards in hospitality, blending sophisticated design, high-end facilities, and lots of space for creativity and empowerment. In 2025, the hotel unveiled its fully renovated 400m² spa, a unique urban retreat. With an innovative approach to wellness and luxury, the hotel is committed to making this exclusive space a must-visit destination in Brussels.

The Hotel. Brussels is proud to be part of Pandox, a renowned hospitality group recognized for its strong commitment to Diversity & Inclusion, Sustainability, and Innovation. As part of this dynamic network, we embrace a forward-thinking culture that values people, the planet, and progress, ensuring that both our guests and team members thrive in an inclusive and inspiring environment.

Join us as a Marketing Manager and play a key role in shaping a distinctive hospitality experience, where creativity and excellence drive success. Help develop and promote our unique selling points, ensuring our brand stands out in the industry.

Job Description Summary:

The Marketing Manager is responsible for the branding, marketing, and communication strategies of the hotel, ensuring that all activities align with the brand positioning. He/she develops a complete marketing plan and budget every year/quarter. This role involves managing all marketing efforts, creating compelling content, overseeing digital platforms, and driving engagement through digital advertising and social media strategies. The ideal candidate is highly creative, detail-oriented, and capable of working independently while collaborating with different departments and external partners.

Key Responsibilities

1. Brand Identity and Positioning:

• Ensure the hotel’s brand image and messaging are consistent across all areas.
• Apply brand guidelines to signage, guest materials, and digital content.
• Build partnerships with businesses and individuals that align with the hotel’s values.
• Plan and organize brand-related events and collaborations with designers, influencers, and lifestyle brands.
• Conduct market research to keep the hotel competitive in Brussels.

2. Marketing Materials and Promotions:

• Create and manage marketing materials such as brochures, flyers, menus, and online content.
• Make sure all promotional materials reflect the hotel's style and message.
• Maintain and update the hotel’s website, ensuring it is visually appealing and easy to find online.
• Manage online travel agency (OTA) listings, keeping descriptions and images accurate and attractive.
• Develop and update digital and physical signage in the hotel.
• Work with graphic designers and photographers to create high-quality visuals.

3. Online Advertising and Digital Presence:

• Plan and run paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and TikTok, as well as search engines like Google.
• Improve online advertising performance to get the best possible return on investment.
• Ensure the hotel, restaurant, and spa are well-represented on third-party websites.
• Track and analyze advertising results and adjust strategies when needed.
• Develop email marketing campaigns to connect with past and potential guests.

4. Public Relations and Social Media:

• Work with the hotel’s press agency to develop strategies and gain media coverage.
• Build and maintain relationships with journalists, bloggers, and influencers.
• Oversee the hotel’s social media presence, ensuring engaging and relevant content.
• Respond to guest comments and messages on social media in a timely manner.
• Organize press events, influencer visits, and media partnerships.

5. Events and Promotions:

• Support the Sales and Food and Beverage teams in promoting hotel events and special offers.
• Develop creative event ideas to attract guests, increase revenue, and strengthen brand awareness.
• Organize photo and video shoots for marketing materials and online platforms.
• Ensure that marketing efforts are communicated effectively across all departments.

What we are looking for

1. Technical Skills:

• Proficiency in graphic design software such as Photoshop, InDesign, and Illustrator.
• Experience using Canva for quick design projects.
• Knowledge of online advertising, including Facebook, Instagram, LinkedIn, and TikTok ads.
• Experience with search engine marketing and Google ads.
• Understanding of website optimization and content management platforms.
• Familiarity with Customer Relationship Management (CRM) and email marketing tools.
• Ability to analyze marketing performance using tracking tools like Google Analytics.

2. Personal Skills:

• Strong attention to detail and an eye for design.
• Creativity and the ability to develop engaging content.
• Ability to work independently and manage multiple projects at once.
• Strong networking and relationship-building skills with media, influencers, and industry professionals.
• Excellent communication and presentation skills.
• Ability to work closely with different teams within and outside the hotel.
• Experience supervising interns.
• Problem-solving mindset and adaptability to industry trends.

3. Experience and Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• At least 3-5 years of experience in marketing, preferably in hospitality, lifestyle, or luxury industries.
• Proven experience in successful marketing campaigns and brand-related events.
• Experience working with external agencies, designers, and public relations teams.
• Fluent in English and French (Dutch is an advantage).
• Available as from June 2025 (can be discussed)

What to expect when working at The Hotel. Brussels?

• Work Schedule & Professional Environment: This is a full-time position, with some flexibility and telework possibilities.
• Collaborative Work Environment: Join a dynamic and supportive team that values idea-sharing and creativity.
• Professional Growth: Benefit from training opportunities, career development, and skill enhancement programs.
• Competitive Compensation: Receive a salary between 50 and 60k gross annual depending on seniority (end of year premium and holiday bonus included) and additional benefits such as a collective performance bonus (CCT90), individual bonus plan, group insurance, hospital insurance, meal vouchers, eco-vouchers…
• Well-being-Oriented Company Culture: Work for a company that prioritizes your well-being with mental health programs, wellness activities, and more.
• Exclusive Discounts on Products/Services: The Hotel. Brussels is part of the Pandox investment group. We own and operate five other hotels in Belgium:
• Crowne Plaza Antwerpen
• DoubleTree by Hilton Brussels City
• Hilton Brussels Grand Place
• Holiday Inn Brussels Airport
• Indigo Brussels City

Enjoy attractive discounts on rooms and restaurants at our hotels!

• Sustainability & Social Responsibility: Contribute to corporate projects focused on social and environmental responsibility.

What are the recruitment steps?

If you’re excited about this opportunity and want to be part of our exceptional team, send us your CV!

The process begins with an initial phone interview to assess your application. If successful, you’ll be invited for an in-person interview.

We are committed to diversity, inclusion, and equal opportunities. If you require accommodations during the hiring process, please let us know.

We look forward to welcoming you to The Hotel. Brussels!